If customer feel as though your website was designed specifically with them in mind, they will remember it and come back to use it each time they have a need that you could solve.

User-friendly is about making it easy for visitors to find the information they need quickly and easily on any device. There are many ways to improve the usability, but here are a few important factors to keep in mind.

• Quick Page Load Time: A slow-loading website is one of the top reasons why visitors leave a website without engaging. Users are accustomed to getting information quickly. A slow-loading website would drive them towards competitors.
• Easy to navigate: Users and search engines should be able to find information quickly. The layout of the page should be intuitive and not hide information.
• Accessible: Accessible to all people and devices. More than half of the global population accesses the internet through their mobile phones. Successful websites are always customer-oriented at their core. If you help your customers solve a problem or address their pain, they will love the website and reward you with their business. If functionality is added at the expense of ease of use, you will certainly lose more than you will gain. Every website experience has to be designed specifically to solve a problem in the most effective and user-centric manner.