E-commerce is the golden opportunity to make any retail business powerful and successful. With the new technology emerging and awareness of digitalization, a retail business should invest in e-commerce development so that they can survive in this competitive market. E-commerce done with social media is the right way to know about the behaviour and choice of the consumer. Some of the social networking channels like Facebook, Instagram, Pinterest etc can be operated through a personal computer or mobile phone.

• Ease and Convenience: The major benefit of E-Commerce marketing is you can have full ease and convenience. E-Commerce website is available 24*7 along with proper customer service support. A person can buy the product from anywhere around the world anytime.
• Access to World Wide Market: If you have a physical store then the sales is limited to your area. E-Commerce will help to connect the customers around the world.
• Economical: For an e-commerce store, you don’t have to do additional investment in insurance and infrastructure. This means more money can be invested to buy products, marketing and strategies. This will further elevate your traffic and marketing strategies which is beneficial for your growth via sales through e-commerce.
• Cash on Delivery Options and Bank Payment: You can use the traditional method of payment for your e-commerce website. The consumer gets an opportunity to clear off their full payment from their home after receiving the product. Otherwise, you can also do bank payments like debit cards, net banking, or credit cards. Now, a digital wallet is also available to do the payment.

E-commerce is very important for stability of business in current times. Your E-commerce website must be consumer centric so that you can attract the prospects and convert them as your consumers. This will help your business to become successful and generate better ROI.